Business and Entrepreneurship in Engineering
Course title: Business and Entrepreneurship in Engineering
Code: 3ФЕИТ04З001
Number of credits (ECTS): 6
Weekly number of classes: 3+2+0+0
Prerequisite for enrollment of the subject: None
Course Goals (acquired competencies): This course provides students with skills necessary to succeed as an entrepreneur. The fundamentals of starting and operating a business, developing a business plan, obtaining financing and marketing a product or service will be covered. Familiarization with the current regulation and incentive mechanisms for start ups and entrepreneurship in the Republic of Macedonia.
Total available number of classes: 180
Course Syllabus: Understanding the dynamic role of entrepreneurship and small businesses An Overview of Entrepreneurs and Entrepreneurship in RM. Еlevator speech. Organizing and Managing a Small Business. Financial Planning and Control. Forms of Ownership for Small Business. Strategic Marketing Planning. New Product or Service Development. Promotion and Distribution. Business Canvas. Evaluating business models Business Plan Creation.
Literature:
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Required Literature |
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No. |
Author |
Title |
Publisher |
Year |
|
1 |
Dean A. Shepherd,Johan Wiklund |
Entrepreneurial Small Businesses, A Resource-based Perspective |
Edward Elgar Publishing Limited Glensanda House Montpellier Parade Cheltenham Glos GL50 1UA UK, 2005 |
2005 |
|
2 |
KATZ J.A., GREEN II R.P. |
Entrepreneurial Small Business |
(3th Ed.), McGraw Hill/Irwin, New York, NY, 2008 |
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Additional Literature |
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No. |
Author |
Title |
Publisher |
Year |
|
1 |
MULLINS J., KOMISAR R. |
Getting to Plan B |
Harvard Business Press, Boston, Massachusetts, 2009 |
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